Marketing is about making memories - make them great.
People will talk
When you experience something sensational then you will tell your friends - in person, in your social media feed or through news media. The cream has a way of rising to the surface. Of course the same is true of a lousy experience. You are going to want to warn others about the dangers of wasting their time, attention and - of course - money. Designing outstanding experiences spans product conception, design and execution; it includes marketing communications from collateral, digital to advertising and social media. The more seamlessly integrated - the more authentic, transparent and relatable then the more likely your brand is to win positive attention - sometimes way beyond what you might reasonably expect from the budget you have for promotion  - everyone wants to share their discoveries, so - - because people will talk…
There's no such thing as too ordinary not to matter anymore
Even the most mundane experience can delight customers - from the quality of paper napkin in your burger joint to how the crispy bacon takes you back to a time when crispy mattered. Every experience is an opportunity to create a memory or trigger a remembered connection. Real people see the world from eye-level and insist that their experience is as valid as anyone else's - whether they that other person is an 'expert' or celebrity. (N does = 1.) 
A resource for creating amazing experiences
Here at The CEX™ We are a resource to bring you ideas and information about the best practice in Customer experiences. We'll share ideas and information and connect you with practitioners who are delighting customers around the world. 
Get in touch
We want to hear from you. If you are a practitioner creating amazing customer experiences - share your latest work and we will feature it. If you have experienced something new - it can be spectacular or mundane. If you have thoughts you want to share - let us know (from time to time we'll share guest submissions and profiles).

Life is to short for bad experiences…
We want to hear your experience
We are based in Auckland, New Zealand - but are global in outlook and reach.  Get in touch from your corner of the globe and share your experience.